[John] Markoff, a long-time chronicler of computing, sees Engelbart as one pole in a decades-long competition "between artificial intelligence and intelligence augmentation -- A.I. versus I.A." The Hut Where the Internet Began, by Alexis C. Madrigal, in The Atlantic, July 7, 2013. article 
A Fight to Win the Future: Computers vs. Humans by John Markoff in NY Times Science on Feb. 14, 2011. article
.
See Prefer IA to AI.